Great brands like Huggies, Kleenex, Scott, and Kotex take deep consumer insights and apply them to every aspect of a product’s design, packaging, and marketing. It’s a continuous cycle that repeats itself in order for these essential brands to stand out with consumers.
Recently, Kimberly-Clark and its global compliance team decided to borrow a few pages out of its brand playbooks and apply them to its core product – the Code of Conduct. Like most large companies, Kimberly-Clark maintains a significant number of policies, procedures, and instructions to guide daily business decisions for its 41,000 employees around the world.