The US Department of Education’s Reimagining the Higher Education Ecosystem Challenge #EDU2030 Challenge set out to match big thinking with actionable projects. JetBlue and its employer-sponsored college degree program – JetBlue Scholars – was recently named a winner of this challenge. Last fall the US Department of Education called upon educators, students, policymakers, industry leaders, technology developers, and the public to develop bold ideas to reimagine what the higher education ecosystem will look like in 2030, and to identify concrete actions. These ideas would ensure all learners, regardless of background, could acquire the skills needed to find meaningful work and live fulfilling, economically stable lives.