In 2010, The Coca-Cola Company launched the 5by20 initiative which aims to economically empower 5 million women entrepreneurs across the company’s global supply chain by 2020. To achieve these ambitious goals, Coca-Cola worked with TechnoServe, an international development nonprofit, to identify the number of smallholder women farmers in its juice supply chains, assess farmer needs and develop innovative programs to boost women smallholder incomes in a way that supports both Coca-Cola’s business objectives and the economic empowerment of women.