Safeway banner and YouTube star team up for store challenge benefiting charities
Originally published by Progressive Grocer.
By Lynn Petrak.
Albertsons’ Safeway banner collaborated with digital creator and philanthropist Jimmy Donaldson, AKA MrBeast, on a challenge called "Survive in a Grocery Store." The episode features a contestant who wins $10,000 for each day he lives inside a Safeway store, provided he also chooses $10,000 worth of products to give to a local charity.
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