Aflac has Raised More Than $113 Million for Childhood Cancer Awareness, Research and Treatment
Childhood cancer is the No. 1 cause of death by disease for children under the age of 15, according to the National Cancer Institute. Yet, less than 4 percent of federal funding for cancer research goes to pediatric cancer, according to the I Care I Cure
Aflac, the leading provider of voluntary insurance sales at the worksite in the U.S., announced it exceeded its 2016 goal for social interactions regarding the company’s #Duckprints campaign for childhood cancer. The year-long campaign rallied people across America to become active in the fight against pediatric cancer by asking them to create or share posts related to childhood cancer using the hashtag #Duckprints on social media. For each social media activity, Aflac pledged to contribute $2, up to $1.5 million. All told, there were more than 900,000 social media engagements across Facebook, Twitter, Instagram and YouTube, making this the first time that the program, which began in 2013, has reached its goal of $1.5 million in contributions.