2012 Southwest Airlines One Report: Performance in Photos | Part 2

Aug 9, 2013 11:00 AM ET

By: Bob Jordan

This is the second in a series of posts about our fourth annual integrated report, the 2012 Southwest Airlines One Report™, where we illustrate our triple bottom line approach that takes into account our Performance and productivity, the importance of our People and the Communities we serve, and our commitment to efficiency and the Planet.

As Southwest’s Chief Commercial Officer and the President of AirTran Airways, I’ve had to privilege to lead the ongoing integration of two incredible airlines into one Southwest Family while continually working to improve the Customer Experience.  Just to name a few highlights in 2012, we:

  • Welcomed more than 2,100 AirTran Employees as they transferred to the Southwest Family
  • Converted four AirTran cities to Southwest, including Key West
  • Remained on track with our plan to fully integrate AirTran into Southwest by the end of 2014

We have initiatives underway that will continue to improve our Performance. For example, through our fleet modernization plan, we are acquiring more fuel-efficient aircraft—737-700s and -800s—which enable us to reduce our unit operating costs as well as our greenhouse gas (GHG) emissions.

Let’s take a minute to highlight last year’s hard work and productivity. The photos attached are highlights from the 2012 Southwest Airlines One Report™, and illustrate our dedication to Performance.