Wellness 2.0: How Albertsons, CVS And Eileen Fisher Are Ushering In The Next Phase Of Health-Focused Retailing

Wellness 2.0: How Albertsons, CVS And Eileen Fisher Are Ushering In The Next Phase Of Health-Focused Retailing

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Thursday, September 27, 2018 - 10:00am

CAMPAIGN: Health of our employees and communities

CONTENT: Article

Albertsons: Dietitian-Led Workshops In The Grocery Aisles

Albertsons, which operates its namesake groceries and supermarkets under 20 banners such as Safeway and Vons, is steering the business so that its stores are an authentic extension of its pharmacy arm to become a “true health-and-wellness destination for the communities we serve,” Mark Panzer, senior vice president of pharmacy health and wellness, told PSFK.

Just as the retailer is reinventing the pharmacy department by opening health clinics in more than 250 locations, Albertsons’ health-and-wellness push is increasingly moving from the pharmacy counter to the store aisles—literally.

In 2017, Albertsons launched Answers in the Aisles, an overarching wellness program whereby registered dietitians lead store tours, classes and nutrition workshops such as kids’ cooking classes, and seminars like, “Eating Healthy With Diabetes,” and “Healthy Ageing,” which are promoted in-store, on social media and via a patchwork of partners that includes insurance providers, hospitals and community organizations.

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