Since Fair Trade USA's launch in 1998, more than 1,250 companies have committed to a world-changing way of doing business through Fair Trade. Together with Fair Trade USA, business leaders have come together to support a market-based model of sustainable production, trade and consumption. In this new video, leaders from Athleta, Equator Coffees & Teas, Guittard Chocolate Company, Honest Tea, and Whole Foods Market discuss the importance of their Fair Trade commitments and how we can all help build a brighter future through our purchases.