The Truth Will Out: The Power of Crowds

The Truth Will Out: The Power of Crowds

Wednesday, April 25, 2012 - 1:15pm

CAMPAIGN: The Truth Will Out



The following post is part of a CSRHub series focusing on 10 trends that are driving corporate transparency and disclosure in the coming year. To follow the discussion of each trend, watch for posts on the CSRHub blog every Wednesday.

By Bahar Gidwani

If one consumer complains about a company’s social performance, it is a gripe.  When a horde of them complain at the same time, it is a movement. Bottom up, crowd sources of sustainability information may soon become one of the most important drivers towards corporations becoming more socially responsible.

A surprisingly large number of companies maintain Facebook fan pages, monitor Twitter feeds, and otherwise engage directly with their outside stakeholders. A recent study by Burston-Marsteller showed that 79 percent of the largest 100 companies in the Fortune Global 100 are using at least one social media platform to communicate with their stakeholders. A similar study by The Center for Marketing Research at UMass Dartmouth reported that 90 percent of the leaders of the Inc. 100 group of leading smaller companies said that social media tools are important for managing their company’s brand awareness and reputation.

To read more about crowd sourcing and sustainability, visit the CSRHub blog>>



Bahar Gidwani is a Cofounder and CEO of CSRHub. Formerly, he was the CEO of New York-based Index Stock Imagery, Inc, from 1991 through its sale in 2006. He has built and run large technology-based businesses and has experience building a multi-million visitor Web site. Bahar holds a CFA, was a partner at Kidder, Peabody & Co., and worked at McKinsey & Co. Bahar has consulted to both large companies such as Citibank, GE, and Acxiom and a number of smaller software and Web-based companies. He has an MBA (Baker Scholar) from Harvard Business School and a BS in Astronomy and Physics (magna cum laude) from Amherst College. Bahar races sailboats, plays competitive bridge, and is based in New York City.

CSRHub provides access to corporate social responsibility and sustainability ratings and information on nearly 5,000 companies from 135 industries in 65 countries. Managers, researchers and activists use CSRHub to benchmark company performance, learn how stakeholders evaluate company CSR practices and seek ways to change the world.

CSRHub rates 12 indicators of employee, environment, community and governance performance and flags many special issues. We offer subscribers immediate access to millions of detailed data points from our 140-plus data sources. Our data comes from six socially responsible investing firms, well-known indexes, publications, “best of” or “worst of” lists, NGOs, crowd sources and government agencies. By aggregating and normalizing the information from these sources, CSRHub has created a broad, consistent rating system and a searchable database that links each rating point back to its source.