Trudging the Road to Zero Impact - A blog by Graeme Byrd at FMYI

At FMYI, we realize that sustainability is not an easy sprint or long-haul marathon, but rather a journey towards zero impact. Our goal is to minimize our environmental footprint, and maximize our societal impact.
Nov 8, 2010 6:49 PM ET
Campaign: 3BL Blogs

Trudging the Road to Zero Impact

How do I begin to convey thoughts about an awe-inspiring whirlwind, intensive 60-hours of crazy travel, networking and education?

Well, I’ll just start at the beginning. I have never spoken at a large, national conference so I knew it was time for me to get the experience. Plus, it’s the kind of challenge that would push my professional growth to a new height. With that in mind, Justin and I worked with our PR guy to develop a workshop titled “Got 2020 Vision? Two Companies’ March Towards Zero Impact.“

Last month, we attended and presented our workshop at the 18th annual Net Impact conference, 2020: Vision for a Sustainable Decade. Held at the University of Michigan Ross School of Business in Ann Arbor, the two-day conference hosted 395 speakers in 131 sessions with over 2,500 attendees. Net Impact is a network of more than 20,000 new generation leaders committed to using the power of business to create a more socially and environmentally sustainable world.

continue reading