Sustainability and the 34th America’s Cup Finals Go Together

Sustainability and the 34th America’s Cup Finals Go Together

Navigating through the complex area of sustainable event management and leaving a positive legacy.
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Thursday, August 29, 2013 - 10:00am

CAMPAIGN: Voices of Sustainability

CONTENT: Press Release

August 29, 2013 /3BL Media/ - EarthSayers, LLC in coalition with Sustainability Action Media (SAM) announces an online video and social media campaign featuring on location interviews with sustainability leaders at the 34th America’s Cup Finals, San Francisco, California, September 7 to the 21st, 2013.
Yes, and from the start, the objective of the organizers has been to be the most sustainability conscious sporting event in one of the most sustainable cities in North America. We will highlight these voices of sustainability, those involved in event planning and execution, as well as leaders from the world of sailing who promote sustainability awareness through their actions to protect and conserve our oceans.
More than a sport
The America’s Cup Sustainability Plan explains “the America’s Cup Event Authority (ACEA) is committed to delivering a model sustainable sporting event and to leave a positive legacy in the local community on the sport of sailing.”  The organizers have taken the opportunity “to engage with the public to deliver a positive message and raise environmental awareness.”
In keeping with the principles of sustainability and within the context of the Global Reporting Initiative (GRI) the ACEA set out from the beginning “to optimize the social, economic and environmental impacts of our activities in delivering the 34th America’s Cup to enrich the communities we visit and protect natural ecosystems.”
The Sustainability Plan
Their approach is outlined in a Sustainability Plan crafted with the help of partners, City departments and commissions, local businesses, and San Franciscans. The plan affords the organizers the opportunity to produce a model sustainable sporting event and leave a positive legacy in the community, as well as on the sport of sailing. In our blog, Sustainability Advocate, we will be covering best practices on challenges such as minimizing carbon emissions to emphasizing natural resource stewardship in a series of posts to be published in September and October.

Sailors for the Sea
Very early on non-profit Sailors for the Sea first brought to our attention the role of sustainability in the America’s Cup. The Sailors for the Sea Clean Regattas program helps regattas, sailing programs, and other events voluntarily achieve higher environmental standards and provides third-party certification that events meet sustainability criteria. Participants work to fulfill comprehensive best practices and receive the economic, public relations and social benefits of running environmentally friendly events.  It follows they are the Official Clean Regattas Partner of the 34th America’s Cup. 
Sailors for the Sea proudly works with like-minded organizations to grow awareness of the need to reduce the threats to the health of oceans and local waters. And in this spirit,, voices of sustainability, has created a special collection focusing on them.  It’s a mix of interviews, here is one with Hilary Wiech, communications and program manager, Sailors for the Sea and member of Woonsocket Rockets, and informational videos like this one announcing Sailors for the Sea as the Official Clean Regattas Partner for the 34th America's Cup.
Our intention is to grow this collection over time and with our interviews in San Francisco provide original content from the 34th America’s Cup focusing on their leadership role in ocean conservation and to increase awareness for their Clean Regattas certification program.

About Us is a specialized search engine giving citizens access to the wisdom keepers, leaders, and visionaries addressing our future from a more balanced perspective of people, planet, and prosperity. This access is to quality video content that has been curated for relevancy and its educational value.  Producer Ruth Ann Barrett, Videographer David Okimoto, and reporter Shannon Devine will represent in San Francisco.
Sustainability Action Media (SAM) is a coalition among, Sustainable Today, and SustainableTV to advance the voices of sustainability by creating original content in the form of live streaming, on demand video programs, and interviews at events and conferences. Our objective is to increase audience reach, spread ideas, while reducing the carbon footprint left in the wake of events, large and small.


From the America's Cup Sustainability Plan:

The following sustainability themes are aimed at minimizing potential negative event impacts and maximizing legacy benefits:

Energy and Emissions – Optimize use of energy and minimize associated air emissions through efficient planning and technological innovation.

Resource Efficiency – Maximize natural resource and land use efficiency, minimize waste, and sustainably source materials and products.

Natural Habitats and Wildlife – Protect biodiversity, habitats and wildlife.

Inclusion – Provide an inclusive and welcoming experience for event spectators and the event workforce, and maximize legacy benefits for the
City’s residents and businesses.

Engagement – Raise sustainability awareness, foster pro-environmental behavior and sustainable lifestyles