Sustainability As A Profit Center
Sustainability As A Profit Center
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Summary
In the face of increasing public eco awareness and widespread media coverage businesses can no longer ignore the opportunities, concerns and risks posed by not having a sustainable business strategy. Business sustainability is now both a top-line and bottom-line company focus.
Wednesday, March 17, 2010 - 9:00am
In the face of increasing public eco awareness and widespread media coverage businesses can no longer ignore the opportunities, concerns and risks posed by not having a sustainable business strategy. Business sustainability is now both a top-line and bottom-line company focus. Companies are implementing business sustainability plans that target revenue as well as cost reduction.
According to an Aberdeen Group study, The ROI of Sustainability: Making the Business Case, top performing organizations view sustainability as a "must have" strategy for long term business viability and success.
• Desire for Social and Environmental Stewardship – 56%
• Increase or Maintain Brand Reputation – 48%
• Need for a Competitive Advantage – 46%
• Stakeholder Pressure – 29%
• Rising Energy Costs – 22%
• Present or Expected Regulatory Compliance Mandates – 22%
While these drivers are appealing, business sustainability is best appreciated when viewed through the lens of your business.
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