Sustainability As A Profit Center

In the face of increasing public eco awareness and widespread media coverage businesses can no longer ignore the opportunities, concerns and risks posed by not having a sustainable business strategy. Business sustainability is now both a top-line and bottom-line company focus.  Companies are implementing business sustainability plans that target revenue as well as cost reduction.   According to an Aberdeen Group study, The ROI of Sustainability: Making the Business Case, top performing organizations view sustainability as a "must have" strategy for long term business viability and success.    Click here to read the top drivers for business sustainability implementation identified in the study.   •    Desire for Social and Environmental Stewardship – 56% •    Increase or Maintain Brand Reputation – 48% •    Need for a Competitive Advantage – 46% •    Stakeholder Pressure – 29% •    Rising Energy Costs – 22% •    Present or Expected Regulatory Compliance Mandates – 22%   While these drivers are appealing, business sustainability is best appreciated when viewed through the lens of your business.

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