Store Brand Sustainability Key at Albertsons, Price Chopper
Store Brand Sustainability Key at Albertsons, Price Chopper
by Carol Angrisani
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Store brand sustainability is a key topic for retailers at #FMIConnect, learn more at: http://bit.ly/1dOrpzY via @SN_News
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Friday, June 12, 2015 - 6:30am
NEWSROOM: Albertsons Companies
CAMPAIGN: Products - Innovation and Responsible Sourcing
CONTENT: Article
Sustainable sourcing can improve the value proposition of a private label. The challenge, however, is conveying the message to consumers.
One way Albertsons-Safeway has addressed this is by featuring sustainability labels on its private labels.
For instance, it uses the “Responsible Choice,” on its own label seafood that has received a yellow or green rating from the Monterey Bay Aquarium’s Seafood Watch program.
Albertsons-Safeway also features the “FAD Free-Sustainable Caught” logo on its Open Nature skipjack canned tuna.
CATEGORY: Responsible Production & Consumption
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