Rainforest Alliance Partners with the Guardian on New 'Follow the Frog' Campaign

Rainforest Alliance Partners with the Guardian on New 'Follow the Frog' Campaign

by Sustainable Brands
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VIDEO: @RnfrstAlliance @guardian partner #FollowtheFrog @DomtarPaper http://bit.ly/1uenmD6 via @SustainBrands
Tuesday, September 23, 2014 - 9:00am

CONTENT: Article

Rainforest Alliance has announced a new platform for its annual Follow the Frog campaign. In partnership with the GuardianFollow the Frog 2014 will be a 10-month integrated experience designed to foster engagement with a growing population that cares about sustainability and want to take action in their daily lives.

Follow the Frog will come to life on an online platform called Vital Signs, with a mix of fresh, educational and interactive content that will raise awareness of some of the world’s greatest challenges — including climate change, deforestation, water quality, poverty and gender issues — and promote daily choices that can make a difference.

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CATEGORY: Environment