REI Gives Its Packaging a Makeover

Posted by KellyH

Here's some heartening news: The Novara bike I recently purchased at REI was shipped using 68% less packaging than was used previously. The shipping box is fully reusable and recyclable and eliminates all waste (no zip ties, polybags, tape, etc.).

Hmm, I think I like my new bike even more now.

This is just one example of a bigger effort at REI to cut out unnecessary packaging—some of it behind-the-scenes, some of it visible to you, our customers—whenever we can. Working with other eco-minded industry partners and groups, our goal is to reduce overall REI-brand packaging 25% by 2013.

Click here to continue reading about REI's packaging makeover.

About REI
REI is a national outdoor retail co-op dedicated to inspiring, educating and outfitting its members and the community for a lifetime of outdoor adventure and stewardship. Founded in 1938 by a group of Pacific Northwest mountaineers seeking quality equipment, REI is committed to promoting environmental stewardship and increasing access to outdoor recreation through volunteerism, gear donations and financial contributions.

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