Protect Our Winters and The North Face Launch Spring Round of Powder Grant Program

Protect Our Winters and The North Face Launch Spring Round of Powder Grant Program

Kicks Off 2015 Hot Planet/Cool Athletes Program

Can you spot #POWRidersAlliance member, professional snowboarder DCP, among this group of students at St. Albans Elementary School in Vermont? DCP went in to discuss climate change with this enthusiastic group in November, to inspire them to be the next generation of climate leaders.

Kit DesLauriers headed to Big Sky, MT to talk to a group of enthusiastic middle school and high school students (and skiers and riders, of course!) about climate change while sharing her own personal stories and encouraging them to take action. What a nice, big warm welcome from this mountain community!

#POWRidersAlliance Pro Lucas Debari presented to 1,200 students on his experiences with and the global impacts of climate change and how it has been ravaging the Pacific Northwest this winter, something these kids know all too much about. Chief Sealth International HS in Seattle hosted Lucas as a part of the school's Global Issues Week.

In a year when California is experiencing one of the worst droughts in its history, the students at Pleasant Hill Middle School just outside of San Francisco were all ears when pro snowboarder Ralph Backstrom came to talk to them about the consequences of climate change, such as this drought. Before he had to leave to get back to his house in Tahoe that was in the direct line of a wild fire caused by said drought, he took some time to talk one-on-one with the students.

#TNF athlete and #POWRidersAlliance pro skier Sage Cattabriga-Alosa traveled to South Burlington, VT to speak with 900 high school students about the impacts of climate change, how he’s personally witnessed it, and to encourage them to join him in taking action against it.

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.@thenorthface and @ProtectWinters launch spring round of Powder Grant Program:
Tuesday, March 31, 2015 - 8:00pm

CAMPAIGN: Explore Fund

CONTENT: Press Release

Pacific Palisades, CA, March 31, 2015 /3BL Media/ – Protect Our Winters (POW) is excited to launch the 2015 edition of its successful Hot Planet/Cool Athletes (HPCA)climate assembly program and the second round of their Powder Grant initiative, both sponsored by The North Face.  Both initiatives encourage students to bring their own climate-change fighting ideas to life.

For 2015 Hot Planet/Cool Athletes is has already reached 3,200 students in drought-stricken California and Washington with assemblies hosted by professional snowboarder and The North Face athlete Lucas Debari and professional skier Meg Olenick. Designed to utilize these powerful influencers to educate teens on climate change and empowering them to be the next generation of environmental leaders, the assemblies present climate science basics, the effects on winter sports and mountain communities, and personal and inspirational stories from the athletes about solutions.

The Powder Grants program runs in conjunction with the Hot Planet/Cool Athletes multi-media assemblies that are delivered by professional snow sports athletes at middle and high schools. Individuals or groups of students in middle school or high school are invited to submit project proposals addressing environmental action in their schools or communities. The Powder Grants program is broken into two grant cycles, with $5,000 allotted to one or more projects, dependent on project budgets, per cycle, for an annual allotment of $10,000 total. The Spring cycle deadline is August 31, 2015, with the Fall cycle running from September 1, 2015 to January 15, 2016.

Since its launch in 2011, Hot Planet/Cool Athletes assemblies have reached almost 30,000 students at 74 middle schools and high schools across North America.

 “In its first year, our Powder Grants program is currently helping to fund the development of five impressive programs in schools in California, Vermont, Ohio and Colorado and we can’t wait to see the next round of submissions,” said POW’s Executive Director Chris Steinkamp. “During the Hot Planet/Cool Athletes assemblies, we find the students are incredibly engaged and motivated and we’re excited to give them the opportunity to channel that into a positive change they can make in their community through their own direct action.”

Schools and/or students interested in learning more about the grant program, hosting an assembly or showing the Hot Planet/Cool Athletes DVD can do so through the website:


Barbara Weber
Program Manager, Protect Our Winters

About The North Face®
The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world's leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit

About Protect Our Winters
Founded in 2007 by pro snowboarder Jeremy Jones, Protect Our Winters is a 501(c)(3) non-profit organization whose mission is to engage and mobilize the winter sports community to lead the fight against climate change.  Our focus is on educational initiatives, advocacy and support of community-based projects.  To find out more about Protect Our Winters, please visit us at

CATEGORY: Environment