My Fifteen Minutes of Fame

DetermiNation Runner Shares His Story
Jul 2, 2012 6:00 PM ET

DetermiNation Blog

By Ed Schober

“In the future everybody will be world famous for fifteen minutes.” – Andy Warhol

It’s not everyday a regular guy like me can look into a camera and talk about a passionate subject to potentially a million people.

I have been a member of the American Cancer Society’s DetermiNation team since December 2010.  In 2011 instead of running just one race to help raise money I ran eight….almost.  I raised over $14,000 so the American Cancer Society could help fund research, education, advocacy and support programs for victims, survivors and caregivers.  I am extremely proud of this.

In late March I was approached by Michelle Moore who is the Illinois DetermiNation Director.  She told me that the TNT television network was going to run a 60 second vignette entitled “Dramatic Difference” and wondered if they had anyone they’d like to nominate for the commercial. The Illinois DetermiNation folks wanted to nominate me for this month long national ad campaign highlighting someone who has made a dramatic difference in people’s lives and community.

I was extremely honored by the gesture but never thought anything would come of it.  I had a great year of fundraising and training.  A lot of blood, sweat and tears went into last year’s effort, but I didn’t feel it was any more special than what numerous other teammates had done for DetermiNation last year or what the survivors and caregivers go through every day.

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