More Consumers are Punishing Companies for Their Behavior Rather Than Rewarding Them

More Consumers are Punishing Companies for Their Behavior Rather Than Rewarding Them

Brand Purpose in Divided Times: Read the full report here
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Brand Purpose in Divided Times: Read the full report here

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Naughty or nice? More consumers are punishing companies for their behavior rather than rewarding them. Learn more in this report from @ItsBBMG and @GlobeScan http://bit.ly/2o5dXSL
Wednesday, December 20, 2017 - 9:00am

CAMPAIGN: Brand Purpose in Divided Times

CONTENT: Multimedia with summary

For the first time since 2009, more consumers say they have punished companies for their behavior (28%) rather than rewarded them (26%), and the number of those who are punishing brands is up by 9% since 2013.

For a deeper look at the global data and for inspiration from some of the brands leading in today’s divided times, click here to download our report