More Consumers are Punishing Companies for Their Behavior Rather Than Rewarding Them
More Consumers are Punishing Companies for Their Behavior Rather Than Rewarding Them
Read the full report here " href="https://www.3blmedia.com/sites/www.3blmedia.com/files/images/Rewarding_and_Punishing_Graphic.png" rel="slick-gallery-node-140316">
tweet me:
Naughty or nice? More consumers are punishing companies for their behavior rather than rewarding them. Learn more in this report from @ItsBBMG and @GlobeScan http://bit.ly/2o5dXSL
Wednesday, December 20, 2017 - 9:00am
For the first time since 2009, more consumers say they have punished companies for their behavior (28%) rather than rewarded them (26%), and the number of those who are punishing brands is up by 9% since 2013.
For a deeper look at the global data and for inspiration from some of the brands leading in today’s divided times, click here to download our report
