Media giant News Corp responds to Climate Counts' Green Watching campaign
Do actions speak louder than words?
News Corporation comments on Climate Counts' Green Watching campaign through its Global Energy Initiative site. Launched in advance of the 40th anniversary of Earth Day, Climate Counts asks: on Earth Day or any day are global media companies credible on climate change? Does the explosion of environmental coverage and green programming around Earth Day reflect the actual efforts that the media companies themselves are making to address climate change? Since 2007, Climate Counts has been scoring big media companies (along with nearly 150 other global companies) on their climate actions, and scores are remarkably low for the sector.
See the complete artiicle on Global Energy Initiative website
Climate Counts is a non-profit campaign that scores companies annually on the basis of their voluntary action to reverse climate change. The Climate Counts Company Scorecard -- launched in June 2007 -- helps people vote with their dollars by making climate-conscious purchasing and investing choices that put pressure on the world's most well-known companies to take the issue of climate change seriously. Launched by organics pioneer Stonyfield Farm, Climate Counts believes everyday consumers can be the most important activists in the fight against global warming. Climate Counts has currently evaluated nearly 150 companies in sixteen major consumer sectors with plans to expand the number of companies and sectors. Climate Counts' work has appeared in many of the world's leading media outlets, among them the New York Times, National Public Radio, The Economist, BBC World Service, the Wall Street Journal, Newsweek, The Huffington Post, and the Harvard Business Review. The organization launched its free iPhone app and its Climate Counts Industry Innovators (I2) program in early 2010.
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