JetBlue’s Soar with Reading Pilot Program Launch in Washington, D.C.

JetBlue’s Soar with Reading Pilot Program Launch in Washington, D.C.

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.@RGIII helps @JetBlue unveil book vending machines in DC – giving kids free books this summer #SoarWithReading #CSR
Monday, July 13, 2015 - 9:30am

CAMPAIGN: JetBlue’s Corporate Social Responsibility Platform

CONTENT: Multimedia with summary

On Wednesday, July 8, 2015, Robert Griffin III (RGIII) joined JetBlue in Washington, D.C. to kick off the airline ’s summer reading initiative Soar with Reading. RGIII helped the award-winning program celebrate its 5th anniversary and launch its pilot program, which will put three customized, one-of-a-kind book vending machines at select locations throughout Southeast, DC to provide free books to kids in the area. DC was selected to receive these vending machines as a result of a study commissioned by JetBlue that found Anacostia to be a book desert, where kids and families have little or no access to purchase age-appropriate books. Since 2011, JetBlue ’s Soar with Reading has donated over $1,250,000 worth of books to kids and communities in need.

Images: by John Spaulding / AP Images for JetBlues Soar with Reading Program


About CSR at JetBlue: 

JetBlue’s mission it to inspire humanity. This means displaying caring actions both in the air as well as on the ground in the communities we serve. As a responsible corporate citizen, JetBlue works with a variety of nonprofit partners to make a difference in the communities it serves. This commitment to inspire humanity is how the airline conducts business every day. JetBlue works hand-in-hand with local, national and global organizations, connecting communities within its areas of commitment: youth and education; community and the environment.

Learn more about Corporate Social Responsibility at JetBlue here



Tamara Young

Manager Corporate Communications

JetBlue Airways

Desk: (718) 709-3537

Media Hotline (24/7): 718 709-3089

CATEGORY: Education