EcoEarnings: A Shore Thing is about how JetBlue and The Ocean Foundation are connecting conservation and profits. The first of its kind, this study correlates the actual value of a clean, beautiful beach to how much that plays into a traveler’s destination choice.

We have partnered with The Ocean Foundation to try and show the economic value of clean beaches by directly tying the importance of nature to our airline's main economic measure— revenue per available seat mile (RASM). By attempting to attach actual dollar values to unspoiled shorelines, we hope to strengthen interest in protecting destinations' ecosystems we depend on and promote the economic importance of shoreline conservation. For JetBlue, this is part of our commitment with the Clinton Global Initiative.

Dive into the details here.