Integrating Sustainability into Daily Decision Making

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Jul 28, 2010 10:26 AM ET

Taiga Company Blog

Do you have any idea how many decisions you will make today?  The answer is in the thousands! 

The fact is that we are faced with an endless number of choices every day that can lead us in one direction or another.  While some choose to turn right, others may choose to turn left.  The true question becomes: is sustainability part of your decision making process and where will it lead you?   While the result of every decision does not have to be directly aligned with sustainable values, the inclusion of sustainability as criteria provides the opportunity for an improved outcome. In our sustainability consulting, we view this on-going evaluation as an easy way to integrate eco awareness into daily living.    The factors that lead to the choice of one path versus another are usually based upon personal value drivers present at that particular point in time.  By incorporating sustainability as criteria in decision process and recognizing that the pursuit of personal or business sustainability is not a single decision, presents an opportunity to make alternative choices.   

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".



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