How to Make #GivingTuesday Last All Year Long

How to Make #GivingTuesday Last All Year Long

#GivingTuesday is Over, But That Doesn't Mean We Stop Giving

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Wednesday, December 9, 2015 - 1:05pm

CAMPAIGN: JK Group's Long Term Giving Best Practices


The holiday season is in full swing. Thanksgiving, Black Friday and Cyber Monday have all passed and, now, so has Giving Tuesday. Born out of a desire to capitalize on increased consumer buying power, Giving Tuesday is a global movement in its fourth  focused on encouraging people to give back to the community via donations, volunteering and other philanthropic ventures. Check out how Giving Tuesday2015 was the best year yet:

  • The average online gift was $196.96 (an increase of 46% – $135 was the average in 2014)
  • Total donations are up 100% since last year (at this current time)
  •  22% of donations are from mobile devices (at this current time)

The results are still coming in, but you can stay updated with Giving Tuesday’s Command Central Digital Dashboard.

Giving Tuesday is increasingly popular, and the phenomenon has been integrated into many corporate social responsibility (CSR) efforts, engaging employees all&nbuilding a culture of giving in your organization doesn’t have to wait another day. Here are some timeless ideas to foster a giving culture that’s year round.;over>

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