Guest Post: Turning Strong CSR Stories Into New Meaning For Your Employees

A strong CSR report provides an excellent starting point for your brand to achieve a meaningful position in the hearts and minds of your employees

That’s because, according to a recent Forbes report, CSR and employee engagement work hand in hand:

• Hewitt & Associations found that, “the more a company actively pursues worthy environmental and social efforts, the more engaged its employees are”.
• The Society for Human Resources Management found that for companies with strong sustainability programs, “morale was 55% better, business process were 43% more efficient, public image was 43% stronger, and employee loyalty was 38% better”.
• Towers and Watson reports that firms with highly engaged employees have three time the operating margin of those which don’t.
• Gallup say these firms have four time the earnings per share.
• PriceWaterhouseCoopers claims that 88% of millenials choose employers based on strong CSR values; 86% will leave if employer’s CSR values no longer meet their expectations.

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