Growing Your Reputation: Doing Good is Good Business

Growing Your Reputation: Doing Good is Good Business

by Catherine Hernandez-Blades
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This is how doing good, or growing your reputation, oftentimes leads to good business. by @CHBlades, Senior VP, Chief ESG and Comms Officer at @Aflac via @calbrokermag

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Monday, April 8, 2019 - 1:30pm

CAMPAIGN: Duckprints in the Community

CONTENT: Article

The Evolving World of CSR

Today, companies of all kinds view their commitment to corporate social responsibility (CSR) as a key business priority. An impressive 77 percent of business and human resources leaders rated corporate citizenship as important in a recent study by Deloitte.¹ The CSR umbrella covers not only community service and charitable giving, but also a wide range of criteria for how companies conduct their operations, including sustainability and helping to care for the environment, treating employees with respect and governing their business ethically. In fact, socially conscious investors are using this set of environmental, social and governance (ESG) criteria as a way to determine where to invest their money.

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