First Affordable Nationwide Bicycle Insurance, Launched by Better World Club and Gales Creek Insurance Services

First Affordable Nationwide Bicycle Insurance, Launched by Better World Club and Gales Creek Insurance Services

Comprehensive Accident and Liability Insurance Coverage for Cyclists Added to Better World Club’s Roadside Assistance Membership
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First affordable nationwide #bicycle #insurance, launched by @BetterWorldClub and Gales Creek Insurance Services
Thursday, July 5, 2012 - 1:00pm

CONTENT: Press Release

(3BL Media) Portland, OR - July 5, 2012 - The nation’s bicycle community is growing rapidly, and as more cyclists share the road with cars, trucks and other cyclists, there is greater likelihood of an accident. As a result, the demand for bicycle insurance has never been higher. Today Better World Club (BWC), America’s only environmentally friendly auto club, announces that it has partnered with Gales Creek Insurance Services (GCIS) of Portland, Oregon, a division of JD Fulwiler, so that its members can receive GCIS’s BIKEon, the first nationwide, comprehensive, and affordable accident and liability insurance for bicyclists.

Offered exclusively to members enrolled in Better World Club’s industry-leading bicycle roadside assistance program, BIKEon provides accident insurance for the cyclist providing up to $100,000 to reimburse him for his bills, and liability payment of up to $1 million for each occurrence in the event of an accident that is caused by the bicyclist and results in injuries to other people or damage to property. Cyclists who ride standard road bikes, mountain bikes or electric bikes will be covered under this new policy.

Because comprehensive BIKEon Accident and Liability Insurance policy is included in its $39.95 bicycle roadside assistance program at no additional charge for the primary member, it is available with or without Better World Club’s auto club memberships.  Bicycle Associates can be added for $17.00 each which includes both roadside assistance and the insurance.

"Because there’s been such an increase in the number of cyclists on the roads, there’s also a higher chance that they’ll get into an accident and incur huge medical bills or be sued. As a result, we keep getting more and more calls asking for insurance coverage to cover cyclists comparable to the benefits drivers enjoy,” said Mitch Rofsky, President of Better World Club. “GCIS’s accident and liability insurance coverage gives riders peace of mind in knowing that their expenses will be taken care of in the event of an accident, and that they are not taking a financial risk by getting out of their cars and onto their bikes.”

"Cyclists are an integral part of the larger American movement to ween our society off polluting fossil fuels, and deserve adequate protection while on the roadways,” said Jeffrey M. Lang, head of research and New Product Development at Gales Creek Insurance Services.  “BIKEon fills the crucial need for Accident and Liability Insurance protection, and is an aid to achieving our sustainability goals. We are proud to launch this highly affordable program with America’s only eco-friendly roadside assistance organization, The Better World Club.”

Over 10 years of research went into the new BIKEon product developed by Gales Creek Insurance Services who listened to individuals, leading organizations in the cycling community and public policy experts focused on the promotion of alternative transportation in America. Gales Creek also studied similar cycling programs available to consumer groups and clubs in other nations including Australia, Holland and Great Britain, so that American's who bike to work or for recreation could get affordably priced cycle insurance. BIKEon was designed to deliver on this promise of a low coast but comprehensive people's bike insurance program. 

BIKEon insurance does not cover riders of BMX bikes or bikes used for commercial purposes.

About Better World Club
Better World Club, headquartered in Portland, Oregon, is the nation’s only eco-friendly, socially-conscious roadside assistance, insurance, and travel club for cars and bicycles. Better World Club pioneered bicycle roadside assistance--and still offers the only nationwide bicycle roadside assistance.  Membership includes eco-travel services, access to auto and bicycle insurance, free maps, auto maintenance discounts and much more. By donating one percent of annual revenues toward environmental cleanup and advocacy and being the first travel company to offer carbon offsets, Better World Club is changing more than just tires. For more information or to join the 30,000 socially-responsible members, visit, call 1.866.238.1137, or join Better World Club on Facebook at

About Gales Creek Insurance Services (GCIS)

Founded in 1980 by Margaret Payton and Jeffrey Lang, Gales Creek Insurance Services is a division of JD Fulwiler & Company. GCIS is an innovator and developer of specialty Insurance and Risk Transfer products for associations, political subdivisions, non-profits and underserved-disenfranchised groups and communities nationally. Through careful analysis, GCIS delivers custom insurance products that solve problems for their unique, professional customers. JD Fulwiler is licensed in all states plus affiliate relationships in Europe and the Middle East. GCIS is a founding member of Co-Op America now called Green America and is committed to building a more just, equitable and sustainable economy through ethical business-to-business transactions. For more information, visit  or call 1.800.755-1575.

Organization Contacts:

Better World Club

Mitch Rofsky

503 784 9378


Gales Creek Insurance Services

Jeffrey M. Lang

503 977 5630


Media Contact:

Grady Britton

Marion Margiotta

503 228 4118