DIRECTV Lauded as One of the Most Community-Minded Companies in the U.S. by Bloomberg LP and Points of Light

DIRECTV Lauded as One of the Most Community-Minded Companies in the U.S. by Bloomberg LP and Points of Light

Named One of Bloomberg’s ‘Civic 50’ Companies for Commitment to Community Two Years in a Row
Monday, December 8, 2014 - 10:00am

CAMPAIGN: Local Community Impact

CONTENT: Press Release

EL SEGUNDO, Calif., December 8, 2014 /3BL Media/ – DIRECTV, one of the world’s leading providers of digital television entertainment services, was recognized today as one of America’s most community-minded companies in The Civic 50, an annual initiative that identifies and recognizes companies for their commitment to improve the quality of life in the communities where they do business. Points of Light, the largest organization in the world dedicated to volunteer service, conducted the survey in partnership with Bloomberg LP. 2014 is the second consecutive year DIRECTV has been named to The Civic 50.

“This award recognizes the work of our talented employees who are deploying DIRECTV’s unique strengths to make a positive impact in communities across the country,” said Michael White, chairman, president and CEO of DIRECTV. “We are proud to be included on this list of leading corporations who share our belief that you can’t have a thriving business without a thriving community.”

“Corporate civic engagement is on the rise and it’s being led by the forward-thinking businesses included on The Civic 50 list,” said Neil Bush, Chairman of Points of Light. “The correlation their efforts showcase between community engagement and employee retention, productivity and overall bottom-line benefits continues to prove that businesses that do good, do well. We congratulate this year’s Civic 50 and we hope that they continue to inspire greater investments in improving communities through corporate civic engagement.”

DIRECTV’s corporate social responsibility efforts in the U.S. focus on K-12 education and volunteer service to local communities. Highlights from 2013 include:

  • The DIRECTV GOES TO SCHOOL education program provides technology and resources to enrich student learning. The SCHOOL CHOICE programming package, offered at no cost to any accredited K-12 school in the U.S., gives thousands of schools access to current events coverage and breaking news, as well as educational programming to enhance the classroom experience
  • The DIRECTV Volunteer Program, through which employees dedicate their time and talents to give back to their communities in meaningful ways, completing a vast array of projects from school beautifications to student mentorship. In 2013, more than 140 volunteer projects were completed by DIRECTV employees in the U.S., helping DIRECTV reach a record number of nearly 18,000 volunteer hours across the U.S.

To learn more, please read DIRECTV’s 2013 Corporate Social Responsibility report at

The Civic 50 survey was conducted by the National Conference on Citizenship (NCoC) and Points of Light, the nation’s definitive experts on civic engagement, and published by Bloomberg News. To learn more about The Civic 50 survey, please visit

DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 38 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 20 million customers access to more than 195 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy-award winning technology and higher customer satisfaction than the leading cable companies for 14 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 18 million customers. DIRECTV sports and entertainment properties include two Regional Sports Networks (Rocky Mountain and Pittsburgh), and minority ownership interests in Root Sports Northwest and Game Show Network. For the most up-to-date information on DIRECTV, please visit <a data-cke-saved-href="" href="" "="" title=""> For more information on Corporate Social Responsibility at DIRECTV, please visit