Corporate and Employee Giving Is Key to Attracting and Retaining Millennial Employees

Feb 25, 2015 8:00 AM ET
Corporate reputation matters a lot to millennial employees

Corporate and Employee Giving Is Key to Attracting and Retaining Millennial Emp…

Young Americans, so called millennials or Generation Y – born between 1980 and 2000, now in the 15 to 35 age group - are entering the workforce in high numbers and are poised to make up 75% of the US workforce by 2025. Millennials bring strong skill sets, innovative ideas and technical know-how, so employers have much to gain and must do all they can to attract, engage and retain this generation’s workforce. But while money continues to be a strong motivator, millennials heavily weigh other factors, such as corporate social responsibility and workplace flexibility, when making employment decisions, and tend to change jobs more often. Make no mistake, millennials are significantly different from the preceding workforce pool of Baby Boomers (aka Generation X, those born between 1965 and 1980). So employers need to adapt workplace environments to appeal to this generation and its new way of thinking. 

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