Purpose Playbook

Purpose Playbook

Should companies have a purpose beyond profits? If your answer is “yes,” this Purpose Playbook is for you. The Purpose Playbook is here to help companies better understand what it means to have a purpose-led organization, what makes a purpose worth having, and how to deliver on the promise of that purpose by focusing on a business discipline called shared value.

Content from this campaign

Make the Pivot to Being a Purpose-Led Company: Introducing the Purpose Playbook
COVID-19 is one for the history books. We’re still learning all the lessons of this pandemic, but one seems very clear: the system (financial, healthcare, education, employment, social, legal, political) is interconnected and so are its weaknesses. What started as a health crisis quickly evolved into a near shutdown of the global economy. Furloughs became layoffs and millions of...
Apr 29, 2020 8:00 AM ET