Nutrilite™ Power of 5

Nutrilite™ Power of 5

Around the world, Amway is taking on the issue of global malnutrition, helping thousands of children and families live better lives. Everyone needs proper nutrition to achieve their full potential. However, many people — especially children — are not getting the vitamins and minerals they need. This causes a wide range of health and developmental problems.

More than 3.1 million children age 5 and younger die each year of malnutrition, according to the World Health Organization.

Making a commitment

As the world’s number one selling vitamins and dietary supplements brand*, Nutrilite™ products are backed by 80 years of science and research. This expertise puts Amway in a unique position to understand and address nutrition issues such as childhood malnutrition.

After extensive analysis, scientists at Amway developed Nutrilite™ Little Bits™ to give malnourished children age 5 and younger the essential nutrients they need to grow and develop a healthier brain and body. Loaded with 15 essential vitamins and minerals, Nutrilite™ Little Bits™ is the first micronutrient supplement for malnutrition enhanced with plant ingredients** and has been developed to align with guidelines from the World Health Organization.

The Nutrilite™ Power of 5 Campaign

Backed by a worldwide network of Amway Business Owners and customers, Amway is utilizing the Nutrilite™ Power of 5 Campaign to raise awareness of malnutrition as we work together toward a global solution. This program will support CARE and local Non-Governmental Organizations as they make Nutrilite™ Little Bits™ a daily part of children’s diets in areas where the groups are actively educating, providing food, and conducting follow-up assessments to be sure children are thriving.

Our 2016 goal was to provide Nutrilite™ Little Bits™ to 16,000 children in a least 15 countries.  Currently we serve 30,000 children in 15 countries.

New research tracks malnutrition and obesity around the world

Amway is also participating in a worldwide research project with the Global Alliance for Improved Nutrition (GAIN) to learn more about the double burden (underweight and overweight) impact of malnutrition in low, middle and high income countries. These are both directly related to a lack of proper nutrition and result in long-term health problems.

Visit for more information.

* Euromonitor International Limited,

**ORC International

Content from this campaign

Amway El Salvador Joins Forces with the Gloria de Kriete Foundation (GKF) to Address Childhood Malnutrition
Partnership. It’s a unique blend of trust, respect, and dedication directed toward a specific cause. It’s that exact kind of partnership Amway found when it joined forces with the Gloria de Kriete Foundation (GKF) in October 2015 to address the critical issue of childhood malnutrition in El Salvador. “As we were...
Aug 18, 2016 8:25 AM ET
Nutrilite™ Power of 5 Campaign Celebrates Fifth Anniversary of Partnership with Alliance for Children Everywhere in Zambia
Five years ago the Nutrilite™ Power of 5 campaign partnered with the Alliance for Children Everywhere to serve the nutritional needs of children and families in Zambia, a landlocked country in southern Africa. “Our organization has been in Zambia since 1997,” said Cari Armbruster, executive director for the Alliance for...
Aug 2, 2016 9:20 AM ET
Amway Malnutrition Efforts Featured in USCCF Healthy Returns Report
The U.S. Chamber of Commerce Foundation recognized Amway and several other companies and organizations this month for their efforts to address community health. The Chamber’s Corporate Citizenship Center recently released “Healthy Returns: The Value of Investing...
Jul 26, 2016 10:55 AM ET
Amway at the 2016 Ideagen UN Empowering Women & Girls 2030 Summit
Today Jeff Terry, global manager for Amway corporate social responsibility, will be presenting at the U.N. during the Ideagen U.N. Empowering Women & Girls 2030 Summit. Since 2014, Jeff and his team have worked closely with the U.N. through multiple initiatives.  Amway is actively engaged in the ...
Jul 13, 2016 2:15 PM ET
David Nabarro: Malnutrition Problem Requires Multi-partner Solutions
The Nutrilite™ Power of 5 is a global campaign from Amway Corporation that focuses on raising awareness on the issue of childhood malnutrition. Currently the program has launched in 14 countries and serves more than 14,000 children, and is committed to educating the public on the critical issue of malnutrition. A large portion of the campaign’s success is linked to the strength of its NGO...
Jun 27, 2016 7:15 AM ET