Everything You Need to Know About Sustainability in the Tire Industry

Everything You Need to Know About Sustainability in the Tire Industry

Approximately 120 million electric vehicles will be on the road in the U.S., China and the European Union by 2030, moving us closer to a net-zero transportation future, according to research from McKinsey & Co. Still, electric and gasoline-powered vehicles have one thing in common: They need tires. 

Made from natural and synthetic rubber, metal, and other materials, tires help make transportation and logistics possible—from personal and municipal vehicles to long-haul trucks and earthmoving equipment. We currently have no alternative for tires, making it all the more important to address sustainability challenges within their lifecycle. 

Since 2005, global tire manufacturers have come together under the World Business Council for Sustainable Development’s Tire Industry Project (TIP) to research any potential human health and environmental impacts associated with tires through their lifecycle. In this series sponsored by TIP, we’ll take a closer look at some of the most important challenges within the tire lifecycle and how industry is collaborating with other stakeholders on solutions. 

Content from this campaign

Tire Particles: Looking at The Big Picture Through (Very Small) Particles
As public concern over environmental pollution evolves and focuses on new areas, businesses continue to seek solutions. Some aspects of the problem, like cutting down on disposable plastic bottles or reducing emissions, have been studied extensively. Other areas, such as microplastics in the environment, are much newer and their implications are still being understood.  Found in ...
Jan 14, 2021 1:00 PM ET
Re-Inventing the Wheel: How CEOs Are Driving the Sustainable Tire of the Future
When the internal combustion engine is phased out and zero-emission electric vehicles rule the road, we’ll still have tires. Lots of tires. After all, there is no substitute for the tire as we know it today — and these everyday objects are more complex than you might think. Of course we’re all familiar with the outer tread made from synthetic and natural rubber, but tires also include ...
Dec 15, 2020 12:30 PM ET