EcoAware Moms and Dads

EcoAware Mom and EcoAware Dad are shaping their procurement decisions to align with wellness and sustainability. New reports by EcoFocus Worldwide show that Eco-Aware living is a parenting priority for 21st century moms and dads.

American Dads want to lay an eco-friendly foundation for this and future generations

A new dimension of fathering is emerging among American Dads who believe teaching their children environmental responsibility is a footprint that matters. The study shows that 65% of American Dads (over 36 million men) agree that “when my kids are grown, I want them to remember me as teaching them to be environmentally responsible”.

The Eco-Aware Mom is a new archetype that will define next generation products and communications

Most also agree that they are spending more time together as a family, with nearly 70% of parents agreeing that being eco-friendly provides them with teachable moments with their kids.