Corporate Giving & Engagement: Nice to Have or Have to Have?

Corporate Giving & Engagement: Nice to Have or Have to Have?

When it comes to attracting and retaining clients and talent, and to making a difference as a good corporate citizen, the lines are blurring between corporate giving and engagement programs being “nice to have” and “have to have.” Strategic, successful corporate giving and engagement programs have a few key things in common. We’ve identified four hallmarks of the strategic approach:

  • Executive Support
  • Authentic Intent
  • Values Alignment
  • Increasing Employee Participation

Whether you are currently running a CSR program or thinking about it, read this series to learn how to make 2016 the year of strategic corporate responsibility!

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Content from this campaign

Corporate Giving & Engagement: Executive Leadership Support
One of the hallmarks of a strategic corporate giving and engagement program is genuine Executive Leadership Support. Data shows that the more executive support a CSR program has, the better it fares in the long run. According to America’s Charities Snapshot 2015, 83% of corporate executives believe the most important factors for a successful corporate responsibility program...
May 2, 2016 7:30 AM ET

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