Brands Taking Stands Weekly Newsletter

Brands Taking Stands Weekly Newsletter

Continue the important conversations on corporate responsibility long after 3BL Forum with the Brands Taking Stands™ newsletter. Written by veteran journalist John Howell, this newsletter is published every Wednesday morning.

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Content from this campaign

Brands Drop Ads from TV Show That Disses Immigrants
Free speech, boycott threats, company and consumer values, the immigration debate—big issues have risen to the top of the corporate agenda once again. The occasion: Advertisers have withdrawn their support from a TV program after a pundit voiced strident opinions that they say run counter to their values. Once again, the major players are a Fox News television program and its sponsors....
Dec 26, 2018 9:05 AM ET
Activism at Work: Let Us Count the Ways
Originally published as The Big Story in the Brands Taking Stands weekly newsletter; click here to sign up. Since its beginning just over one year ago, I’ve argued in this newsletter that the private sector is the best hope for systemic social change in a time when most other institutions do not seem up to the task....
Dec 19, 2018 8:05 AM ET
New Accenture Research Shows Support for Brands That Take Stands
Almost every company’s website has a section called “Our Values.” Many have a section titled “Our Mission,” sometimes related to the values commentary, and sometimes a standalone section. These statements usually spell out a business’s commitment to its employees and community, to its standards in its practices, and to its general reason for being,usually in fairly generic...
Dec 7, 2018 8:15 AM ET
Brands Taking Stands | Consumers Like Brands That Take Stands
BIG STORY Consumers Like Brands That Take StandsAlmost every company’s website has a section called “Our Values.” Many have a section titled “Our Mission,” sometimes related to the values commentary, and sometimes a standalone section. These statements usually spell out a business’s commitment to its employees and community, to its standards in...
Dec 5, 2018 1:25 PM ET
Companies Now Required to Speak Out on ESG Issues: New Research
As a journalist, I’ve always searched out cultural trends as I saw them developing, in a constant search for “what’s next.” “What’s next” is, of course, of major importance to business. Looking ahead to map out strategy is critical to continued success. But which trends are the right ones with which to align future plans? Which ones will matter months, even years, down the line?...
Nov 30, 2018 8:35 AM ET

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