Beacon Retail Technology Set to Enhance Customer Experience

Beacon Retail Technology Set to Enhance Customer Experience

by Vikas Vij
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Beacon #technology set to enhance customer #retail experience via @Justmeans

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Thursday, October 16, 2014 - 4:00pm



To provide the best customer experience, it is critical for a retailer to know the customer’s tastes, preferences, needs and aspirations. At present, only about three percent of the retailers are able to identify customers walking in store, but according to Boston Retail Partners, 72 percent plan to do so within five years. The cutting-edge beacon retail technology can help them achieve this goal.

A beacon is an inexpensive piece of hardware that makes use of Bluetooth signals to trigger location-based action in apps. Retailers can use beacons to attract potential users to their apps, retain those users, and increase their engagement on those apps. This can help the retailers gain valuable insights and data, and identify the customers as they walk into their stores.

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Image Credit: Flickr via Mark Sebastian

Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management.