Bacardi on Sustainability in Packaging: ‘We’ve Learned a Lot About the Importance of Addressing More Than Just Weight’

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Bacardi on Sustainability in Packaging: ‘We’ve Learned a Lot About the Importance of Addressing More Than Just Weight’

By Rachael Arthur
Bacardi and Coke. Pic:getty/patrickgijsbers

Bacardi and Coke. Pic:getty/patrickgijsbers

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.@BacardiLimited on #sustainability in packaging: ‘We’ve learned a lot about the importance of addressing more than just weight’ http://bit.ly/2yl7d5K via @BeverageDaily #GoodSpirited
Friday, October 19, 2018 - 1:05pm

NEWSROOM: Bacardi Limited

CAMPAIGN: Bacardi Limited Good Spirited: Building a Sustainable Future

CONTENT: Article

In 2014 Bacardi set out a goal to reduce its packaging by 10%, but says that since then it’s learned that sustainability in packaging is about a lot more than weight.

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