Bacardi on Sustainability in Packaging: ‘We’ve Learned a Lot About the Importance of Addressing More Than Just Weight’

Bacardi on Sustainability in Packaging: ‘We’ve Learned a Lot About the Importance of Addressing More Than Just Weight’

By Rachael Arthur
Bacardi and Coke. Pic:getty/patrickgijsbers

Bacardi and Coke. Pic:getty/patrickgijsbers

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Friday, October 19, 2018 - 1:05pm

NEWSROOM: Bacardi Limited

CAMPAIGN: Environment: Building a More Sustainable Future

CONTENT: Article

In 2014 Bacardi set out a goal to reduce its packaging by 10%, but says that since then it’s learned that sustainability in packaging is about a lot more than weight.

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