Bacardi Just Found the Best Use for Plastic Straws Ever—Turn Them Into Vinyl Records

Bacardi Just Found the Best Use for Plastic Straws Ever—Turn Them Into Vinyl Records

By Melissa Locker
[Photo: Kobu Agency/Unsplash; titidianita/Pixabay]

[Photo: Kobu Agency/Unsplash; titidianita/Pixabay]

tweet me:
.@Bacardi and @LonelyWhale just found the best use for plastic straws ever—turn them into vinyl records http://bit.ly/2M2VNtq #TheFutureDoesntSuck via @FastCompany
Friday, September 20, 2019 - 4:00pm

CAMPAIGN: Environment: The Future Doesn’t Suck

CONTENT: Article

Normally, if your record sucks, that’s a bad thing. (Just ask Jet!) But now, thanks to a collaboration between Bacardi and Lonely Whale, if your record sucks, it’s a good thing—at least for the planet.

The spirits company has teamed up with the anti-plastic warriors for the Straw Vinyl program, which takes old straws and spins them into limited-edition vinyl records, like if Rumpelstiltskin started reading Pitchfork. The first two artists to sign on to the project are Major Lazer and Anitta, who are eager for their music to stop sucking and have signed on to the cause with their summer anthem “Make It Hot.” One hundred percent of the proceeds from the “Make It Hot” vinyl will go to Lonely Whale, to help ensure a future that doesn’t suck. The limited-edition vinyl records will be available for purchase on Giving Tuesday, December 3, on LonelyWhale.com.

Continue reading

CATEGORY: Environment