Asda Launches U.K.'s First Ever 'Wonky Fruit And Veg Box'

Asda Launches U.K.'s First Ever 'Wonky Fruit And Veg Box'

by Sangeeta Haindl
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Wonky fruit and vegetables boxes are helping reduce #foodwaste in the UK via @Justmeans

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Thursday, February 18, 2016 - 8:00am



Supermarket giant Asda has launched the U.K.'s first ever 'wonky veg box', giving shoppers the chance to buy imperfect vegetables to feed a family of four healthily for a week. Costing only £3.50 (about $5) each box is filled with seasonal vegetables, salad items including carrots, potatoes, peppers, cucumber, cabbage, leeks, parsnips and onions. The vegetables have been selected from farmers’ crops, mostly sourced from Watts Farms, because they are misshapen or may have cracks, and are sold at a reduced price; as a consequence, it may take customers longer to peel and prepare them.

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Sangeeta Haindl writes on women and children; social innovation; social enterprise and social entrepreneurs. She has a particular interest in India. She is the founder of Serendipity PR, in London, U.K., where she works with high-profile brands and organizations in the public, non-profit, and corporate sectors, winning awards for her work from the communications industry. She is was until recently chairman of London's leading conscious well-being organisation, Alternatives, which hosts leading speakers such as Eckhart Tolle, Deepak Chopra, Marianne Williamson, Neale Donald Walsch and many other well-known names. She describes herself as a Spiritual Entrepreneur, Conscious Explorer; enjoying helping others, paying it forward and being a mum.