Aflac CCO Catherine Blades On Crisis Era Comms & The Intersection Of Purpose & Profit

Aflac CCO Catherine Blades On Crisis Era Comms & The Intersection Of Purpose & Profit

image courtesy PRovoke website

image courtesy PRovoke website

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In this interview, @Aflac Senior Vice President, Chief #ESG and Communications Officer @CHBlades shares her views on purpose-driven companies and how a robotic Aflac duck is bringing hope and care to children facing cancer. https://bit.ly/2ZD6cnd via @provoke_news

Summary

In the interview, we get into Catherine’s perspective on purpose-driven companies, what ESG communications entails, and an incredible new incarnation of the Aflac duck that’s bringing hope and care to victims of childhood cancer through innovation.

Monday, September 28, 2020 - 8:25am

CAMPAIGN: Duckprints in the Workplace

CONTENT: Article

by LIPPE TAYLOR

Catherine Blades is the SVP, Chief ESG and Communications Officer of Aflac, a company she’s been at for over six years. Catherine is a PR News Hall of Famer, Forbes' inaugural inductee in the Women in Communications Hall of Fame, a two-time Cannes Lion winner, a 2017 inductee into the PR Week Hall of Femme as well as the first American to win the Relations 4 the Future Medal at Davos. 

Catherine has also been named to the Latino Leaders Latina 100 (2020), was a Children’s Miracle Network CHANGEMAKER (2020), the inaugural PR Week Most Purposeful CCO (2019), a Top 25 Power Woman by NY Moves magazine, a four-time Top Woman in PR winner, was named to the Forbes Communications Council as a contributing writer, and serves as a member of the Fortune Most Powerful Women Community.

In the interview, we get into Catherine’s perspective on purpose-driven companies, what an ESG communications entails, and an incredible new incarnation of the Aflac duck that’s bringing hope and care to victims of childhood cancer through innovation.

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