To Act or Not to Act (Green) - That is the Question

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Sep 14, 2010 3:17 PM ET

Taiga Company Blog

When you look back, what will be the defining moment in your company’s history?  Will it be a point of inspired action that lead to success or will it be a look back at a missed opportunity?  Chances are that this turning pint will come down to a definable and distinct moment of clarity and a simple decision to do something different.  

Exploring past choices and discussing resulting outcomes with business leaders, our professional consulting finds inaction is most often the greatest point of regret when business leaders look back on past business choices.  However, we still find many organizations in the current economic climate businesses are still ‘inactively’ waiting to see what is going to happen next rather than taking business sustainability ‘action’ now.   With more companies beginning to evaluate profitability and business sustainability as a similar pursuit,  the sustainability value proposition is becoming more defined.  Over the last few years, we have seen a noticeable step-change in the clarity of sustainability concepts and a resulting refinement of understanding within the business world.  In particular, our personal and professional consulting has witnessed a significant shift in the knowledge of our own client base as well as the general public’s expectations of corporate action.  Click here to continue reading.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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