Christine Arena

Christine is co-founder and CEO of sparkUp, start-up stakeholder engagement technology company. She is also an award-winning author, syndicated blogger and corporate strategist. In 2003 Christine was the first researcher to draw a definitive correlation between the authentic pursuit of social and environmental purpose and high performance in companies. Since then she has conducted multiple groundbreaking studies designed to reframe the business case for corporate responsibility; uncover the variables that make or break the bonds of trust; and define a clear distinction between winning versus losing strategic approaches.

Christine holds a Masters degree in business and cultural anthropology from New York University. She lives in San Francisco.