Coca-Cola Invites The World To “Share The Sound Of An AIDS Free Generation” And Support (RED)
The Coca-Cola Company, in partnership with (RED), invites people from all over the world to join efforts to help end mother-to-child transmission of HIV with the launch of a new campaign, titled “SHARE THE SOUND OF AN AIDS FREE GENERATION”. The campaign will feature an array of top artists as they debut new music, and offer exclusive experiences encouraging people to come together, to share, and most importantly—to give. Funds raised from the campaign will go to the Global Fund to fight AIDS, Tuberculosis and Malaria to finance grants which provide HIV prevention, testing, counseling, treatment, and care services.
The month-long global program which runs through World AIDS Day on December 1st, 2014, shares a message of hope and unity to empower today’s youth to understand they can be the generation to end the AIDS pandemic. 650 babies are born every day with HIV, yet life-saving medication exists and costs as little as $.40 a day. That same medication can reduce the risk of an HIV-positive woman passing on the virus to her baby by 95%. In 2013, for the first time since the discovery of the virus, more people were newly added to treatment than were newly infected with HIV, a critical milestone marking the beginning of the end of AIDS.
“One of the primary goals behind the movement of this campaign is to use the power of music to rally millennials in realizing that an AIDS Free generation is within reach,” said Emmanuel Seuge, Vice President, Global Alliances & Ventures, The Coca-Cola Company. “We are grateful to all of the artists who are joining us in this remarkable effort.”