Yum! Brands Recognized as One of the World’s Most-Loved Companies

Yum! Brands was recognized as one of the Top 100 most-loved companies in the world, according to a study by APCO Worldwide.

Yum! ranked 78th on the list, ahead of Facebook and Starbucks. Walt Disney ranked #1, followed by Yahoo, Google, Sony and Nestle.

APCO surveyed 70,000 consumers in 15 major international markets about 600 of the world's biggest brands to arrive at its top 100 rankings. The research firm's study measured eight emotional feelings consumers have toward brands: understanding, approachability, relevance, admiration, curiosity, identification, empowerment and pride.

View the full list here. ​

*Original Article published on Adweek.com on October 10, 2013.