As You Sow So Shall You Reap

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Dec 17, 2010 4:56 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

"Sow a thought, and you reap an act. Sow an act, and you reap a habit, and you reap a character. Sow a character, and you reap a destiny.” Charles Reade

Habits are routines of behavior that are repeated regularly and tend to occur subconsciously, without one directly thinking consciously about them.    In the world of personal sustainability plans, this unconscious display of habits is a fertile ground of opportunity offering low hanging fruit for eco action.      The gap between awareness and action may represent the single largest opportunity for global sustainability progress.  While historical efforts have focused on expanding awareness, the recent explosion of information and global interest indicates that the “word is out” on most major issues.   The next step is closing the growing gap between knowledge and personal action.    To improve in a specific area or program, the process of increasing awareness will yield improvements.  The same applies to living a sustainable lifestyle.  Most of us recognize that change can be tricky:  habits and convenience make it far easier to slip back into the comfortable way of doing things.  However, implementing effective sustainable change does not have to be a laboring process.  The key is conscious awareness.    Awareness is the tool used to help discover the personal patterns of behavior that offer low hanging fruit for a sustainable lifestyle.  For instance, are you aware of your habits related to energy?  Consider how and when you consume the most energy in your day?  How could you be more efficient? What inspiring eco actions could you take?    Conscious awareness is key to sparking the eco awareness in a personal sustainability program.  As noted in our eco friendly training, following are aids to assist in raising awareness: click here to continue reading.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".