Why You Should Be Proud of Running Slacktivist Cause Campaigns

Jan 12, 2012 2:00 PM ET

Volunteering is CSR

Slacktivism used to be a dirty word. It used to stand for actions people take when they don't really care, when they don’t plan on giving money, when they are just taking a break from watching Hulu and stalking their exes on Facebook.

Slacktivism also often plays a key role in cause related marketing campaigns that companies run to support causes (think "Like this page and we’ll donate a dollar" type of campaigns).

This link between slacktivism and cause marketing is a good thing, though! As it turns out, slacktivism is an important step in engaging people more deeply in a cause.

Read more on the Volunteering Is CSR blog....