Why Small Business May Change the Face of Sustainability

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Mar 18, 2011 11:03 AM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

Small business owners and entrepreneurs now makeup over half of worldwide employment, and these numbers continue to grow as the US and global economy shows signs of recovery.  With a dramatic increase in new jobs falling into this category, the traditional face of small business is changing dramatically.  With it, so too may be the qualities and measures of sustainable business.   Entrepreneurships are no longer dominated by a traditional and singular demographic.  In addition to women who have steadily been breaking into the small business market for years, people nearing retirement and individuals just entering the job market represent a growing subset of the small business community.    But what do these trends mean to the future of business?    With more individuals looking to become self-starters, small businesses sustainability leaders are strategically positioned to play a much more significant role in our economic future.  Adding to their strength, the diversity of the group further broadens the perspectives, expectations and resulting business actions.    These nimble organizations are often more intimately connected with their employees, investor, suppliers, and customers.  Representing a more representative and repeatable set of business thoughts and actions, small businesses are strategically equipped to: click here to learn more of small business' role in sustainability.

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".