Why and How Businesses Support the Arts
Business Committee for the Arts National Triennial Survey
Since 1968, the Business Committee for the Arts (BCA) has conducted a field-wide survey of businesses to determine why they support the arts, to what extent they support the arts, and how they support the arts. Conducted by Shugoll Research, the "2010 BCA Triennial Survey of Business Support to the Arts" is the only survey in the United States that tracks support from small, midsize, and large companies to provide the most complete view of the arts funding landscape from businesses nationwide.
Why Business Supports the Arts
What’s the most important determinant of why a business that gives to the arts might increase its support? Profitability. Businesses make decisions based on bottom line. After profitability, respondents chose a “link to social causes or education” as the next most important factor in deciding to support the arts.