Who is Defining Business Sustainability?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Mar 10, 2011 9:30 AM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

With climate change and the business case for sustainable business strategies still hotly debated, is it a wonder why more businesses and individuals aren't boldly communicating business sustainability programs and results.  As the sustainability space evolves with emerging labels, guidelines, definitions, and reporting structures (not to mention domestic legislation and global agreements), it’s accompanied by critics internal and external to the space.  Granted, the contrasting conversations provide clarity and best practices but the real kudos are to those businesses engaged in the actual pursuit of sustainability.   

Proactive businesses are greeted with messages from stakeholders: some applauding sustainable business strategies while others criticizing actions and intentions.  Who is defining business sustainability?  The organizations? Stakeholders? Or, both?   The journey to business sustainability begins with the stakeholder relationships closest and most heavily invested in the success of the business.  These interested parties include:   •    Shareholders – knowledge that may affect company share price. •    Partners – data that may impact investment dollars. •    Employees – daily feedback on internal operations. •    Customers – direct feedback on product quality and shifting market expectations
Click here to learn more about stakeholder relationships.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".