Who are the Tweeps Tweeting for A Better Green Brand?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Jan 26, 2012 1:02 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

It's been questioned if social media change the world? Can it make our world a better world? How is it advancing the sustainability conversation? Considering that for the first time in the history of humanitarian aid, the Internet and social media provides individual donors and worthy organizations the ability to connect meaningfully on opposite sides of the world, our sustainability consulting practice would have to say, yes. Social media engagement can help save the world. More importantly, can social media help YOUR world? Your brand? Your clients?

Social media executed successfully can be a powerful vehicle to build sustainable business communications by engaging with stakeholders. As explained in our professional consulting, social media engagement provides business a global reach. Besides the marketing a team can do in the local community, a social media marketing strategy allow businesses to have a global following allowing individuals, communities, businesses, and non-government organizations the ability to connect with the business in meaningful discussion from anywhere in the world in real time.

Who are the key players tweeting to a better world? Better brands?

The just released,SMI -Wizness Social Media Sustainability Index, has been prepared specifically to provide key social media insight for Sustainability, CSR, internal comms, corporate communications and marketing professionals and the agencies that work with them. By downloading the report you'll learn how:

  • leading companies like GE, PepsiCo, BBVA and Timberland are using editorial techniques and effective storytelling to communicate sustainability initiatives.

  • the Financial Services sector is pioneering social media thought leadership and new crowdfunding ventures.

  • 10 companies are liberating their Sustainability Reports with social media innovation

  • companies are using more than 25 different types of social media platforms, apps and tools to connect with sustainability communities.

  • Who is part of this year's Wizness Green Twitterati  (hint - we are @TaigaCompny)

Within Taiga Company's professional consulting, we've used social media success to expand eco awareness and introduce sustainability concepts to others. Social media is effective because it addresses two of the biggest hurdles of social change: reaching the people who can actually make a difference, and providing the means and channels for them to do so.

Want more information about how to use Twitter to grow your sustainability practice? You're in luck! Check out our 8-week, self-guided, online course called Social Media for Sustainability Professionals. It includes an entire section devoted to Twitter (with additional sections focused on websites, Facebook, LinkedIn, blogging, Google+, and more!)—including Twitter etiquette, managing your time on Twitter, and building an engaged audience.


Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".