Whirlpool Opens Consumer Experience Center
By Alan Wolf
Whirlpool has widened its consumer presence in the Windy City.
The world’s largest majap maker has added a consumer experience center to the World of Whirlpool, its 60,000-square-foot showcase for the trade in Chicago.
The facility, which features meeting rooms, demo kitchens, interactive laundry showrooms and a connected appliance display, is used for sit-downs with U.S. and international customers, sparing retailers the puddle jump to Whirlpool headquarters in Benton Harbor, Mich.